Businesses representatives are poised to release draft privacy guidelines for the use of facial recognition technology, a plan completed after privacy advocates walked out of the negotiations in protest. The draft rules, which are expected to be presented on March 29 and will likely go through further revisions, would govern when companies need to tell customers that their faces are being analyzed by the technology. 1984 by George Orwell keeps becoming more realistic by each passing day. Now companies themselves can either tell you they are recognizing you by your face or not depending on the circumstances it seems. Now is the most important time when you shop with cash, and keep your cards with RFID chips in them in your car. I feel as if any company in America on workers or customers, should only have a civil lawsuit based on 4th amendment rights should be taken to court by any individual. What are people in America from the corporate world to government just fear from little guy so much in this nation. America seems to be taking CCTV in Europe to a whole new level. If they can't get the cell phone personal recognition will just be everywhere you shop work and play.