More than 1,000,000 people have signed the boycott pledge against Target, following the secretive decision by executives to open all of their stores’ bathrooms and changing rooms to people of both sexes.Late Thursday night, roughly 75 people a minute were adding their name to the petition as it clicked over 1 million, just after 10:30 pm Eastern Time. “That’s a million families who are going to spread the word about Target, so they may not get those customers back,” or their money, said Tim Wildmon, president of the American Family Association, which has hosted the boycott. Target’s “management is just going to have step up here [and] say ‘We’re selling hammers and hats, we’re not into social engineering,'” he said. Amid the turmoil, the company’s stock edged down from $83.98 per share on April 19 to roughly $81.33 in April 28. That’s a loss of $2.65 per share, which chops the company’s stock market value by $1.5 billion, down to $48.8 billion. It seems Target never understood the fact that if they allow men in women's restrooms, that it would likely make the companies value begin to crumble. $1.5 billion is a small number of their net worth, which is close to two percent of the companies value. Yet we are only about 10 days into this new rule allowing men to use ladies rooms in their stores. If Target allows this to continue, over the next month Target could likely see $10 billion dollars wiped away from the retail box chains company value. Remember target your a retail chain, in which ninety percent of your customers are families with kids. So if you continue this rule of allowing men to use ladies rooms these losses will only grow larger. If any American was in this business after a $1.5 billion dollar loss those rules to allow men in the ladies room would seize, but then again what American would even allow that to happen in the first place. Target needs to realize supporting a social justice movement will only kill their company in the long term, and it might only take a year.
